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East China’s Jiangsu province recorded 6.45 billion yuan in retail sales during the May Day holiday, a year-on-year increase of 41.8% with the daily sales up by 12.9% compared with the same period of 2019.

The time-honored brand Fuchun Tea House in Yangzhou city received three times more customers during the holiday season than during non-holiday periods, and the daily production of crab roe soup dumplings has increased from over a hundred steamers to over one thousand.

The 10-thousand-person crayfish banquet in Huai"an resulted in over 20 thousand tourists consuming 7.5 tons of crayfish in three days, generating sales of over 2.3 million yuan for the local restaurants.

“During last year"s May Day holiday, we recorded sales of 45 thousand to 50 thousand yuan. The sales of crayfish during this year"s May Day holiday reached between 120 thousand and 130 thousand yuan per day,” Ding Lei, the owner of a crayfish restaurant, told the reporter.

Night sales have become a new growth point for consumption during the May Day holiday. The Chinese Dinosaur Park in Changzhou is open for night tours during the holiday. The brightly lit and dreamlike float parade and the stage play "Alice"s Fantasy Journey" attracted many tourists to immerse themselves in the magical world.

Xuzhou launched the Yunlong Lake live performance "Pengcheng Fenghua", allowing tourists to experience the first immersive lake island live performance in China.

“We have created the only drama tourism route in Xuzhou, with six small theaters showcasing drama products from multiple perspectives and bringing new audio-visual experiences to the citizens,” said Li Yang, Chief Engineer of Xuzhou Culture, Radio, Television and Tourism Bureau.

During the May Day holiday, Jiangsu unleashed strong consumer vitality by launching over 500 consumption promotion activities, distributing 170 million yuan of consumption vouchers and 55 million yuan of digital RMB red envelopes.

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